André & his olive tree

Client:
Josiah Ng (director)/
Tribal Worldwide Singapore

This was the first feature documentary for my colleague that took about two years to make. It made its international debut in Taiwan in 2020 — in the midst of the pandemic — and became the highest-grossing. documentary fo the year. At that time, there was no confirmation that the film would be released here, as cinemas were still shut. Cinema operator Golden Village eventually announced in late 2020 that it would release the film in January 2021.

My Role:
With the buzz happening in Taiwan about how the film was doing so well, I did the press liaison for the movie in Singapore. At that time, the team was still in talks with distributors about releasing the film here. My aim was to get the word out there that a movie by a Singaporean director was doing well overseas and to drum up some support for it. I wrote the press releases and contacted the relevant media.

The film has been featured on CNA, The Straits Times, Lianhe Zaobao, Lianhe Wanbao and South China Morning Post.