Portraits Of Generosity
Client:
Community Foundation of Singapore
Behind every act of generosity, there’s a story of life and the wisdom of good advice. For the Community Foundation of Singapore’s 10th anniversary, we wanted to find out what inspired some of its biggest donors to give back. We invited them to share their stories of generosity so that others too may be planted with the seed of giving.
My Role:
This was my first integrated campaign with the agency. Print ads, web banners, interviews and articles — I did them all as the editorial/copywriting lead. It was a real thrill to do on-camera interviews for the videos that accompanied the articles as it was my first introduction to the staged shoot set-up. The campaign ran from August to December 2018. Click on the images to uncover each donor's motivation.
Through the Mrs Lee Choon Guan Fund, Keith Chua continues the philanthropic work his great-grandmother started.
Trina Liang-Lin and Edmund Lin decided to start the Lin Foundation to support causes they are passionate about.
Govind Bommi established the Andal Cares Fund in honour of his mother to support eldercare causes.
Setting aside some of the company’s accumulated profits into a fund, Liontrust’s founder Lim Wei-Jen and managing director Ashley Ong are building a socially responsible company.
Through the CampVision ‘Live Your Dreams’ Fund, Yeo Suan Wei is able to impact more youths in a sustainable way.