Our Water Heroes
Client: PUB
This six-episode series was about six months in the making. It started with interviewing a group of PUB employees and then shortlisting profiles who would capture the essence of the series: bringing the people who were working behind the scenes into the spotlight. It then went into production and was released on PUB’s social media accounts.
My Role:
As the editorial lead, I managed and guided the production team of directors and producers by advising on the narratives, interviews and storyboards. When we started filming the episodes, I also conducted on-camera interviews for three episodes. Going into post-production, I led the discussions between the production team and the account servicing team to make sure that there was a good balance between showcasing the interviewee’s personal story while seeding PUB’s messaging about why every drop counts.
The series received lots of love from the public, who left messages of support and encouragement for the staff and their work. These episodes are some of the highest-rated content on PUB’s Facebook page.
(Norman Abu Bakkar) This first episode set the tone for the rest of our series, so we wanted to get it right. In the editing room, I worked with the client to make sure that we showed this engineer's softer side of how much he liked the outdoors — that's what drew him to the job — while showing viewers what his job entailed. The episode has racked up more than 3,300 likes and 350,000 views on Facebook in a year.
(Nasharudin Supaat) This senior operations engineer had many experiences to share, given his years with PUB. But as he wasn't used to being in front of a camera, I tapped on my skills as a seasoned interviewer to put him at ease. The pink-hued/symmetry was the director's touch.
(Sazali Tarsim) Interviewing this 42-year veteran in a carpark wasn't without its own set of challenges. With PUB vans coming in and out and the harsh lights shining on him, it was up to me, as the interviewer, to get him to tell his story before we ran out of time. Viewers noted how friendly and warm he was!
(Lee Si Jia) What do you when an interviewee refuses to go off-script from the answers she prepared? I was roped in to help Si Jia ease into the interview and draw out the key points of her job as a chemist.
(Siow Wen Ni) By the time we hit our fifth episode, the team was already in their groove. My involvement moved to a behind-the-scenes role where I reviewed the offline and online cuts. Wen Ni's honest and friendly disposition came through on-screen as many viewers were inspired by her job.
(Balasubramaniam) We ended the series with a bang and pulled out the stops with drone shots to give viewers an insider look at this reclamation plant. This was the best performing video, with more than 450,000 views in a year and 6,000 likes on Facebook.