Senior Writer
Tribal Worldwide Singapore, 2017-2021.

During my time here, I wore many hats, with my primary role being the copy lead on various projects. With my connections to the media, I also helmed certain public relations efforts to boost the agency’s visibility.

From 2019, I co-managed Telling Stories, a production team of 11 that produced content from long-form stories to short video interviews, mainly for social media. Our stories reached thousands of people in Singapore, and we helped our clients put out their messaging in an engaging, informational way. It was an intense journey, but these were some of the highlights!